How to Launch coverThis site has been created as an online resource in conjunction with my latest book, How To Publish A Magazine In This Digital Age, published by Bloomsbury.

It contains  variety of resources including blog posts, the latest news in the form of RSS feeds, sample content plus an FAQs section. While the  book provides an insight into how to set up a new magazine from scratch, offering the necessary specialist knowledge to help you produce a viable new title  – in a print, online or digital format.

HP-MagazineAlongside the book, this site will feature regular blog posts with advice on audience research and how to choose the right platforms for your content. Do you opt for digital with content spread across online and social media platforms? Or should you take a 360 degree approach putting content in print, online, on social media and as a digital product? The answer depends on your product and how your audience consume your content. Each new magazine concept will have its unique requirements depending on those factors.

Consumption of content and how to make money for it will be one of the key questions covered over the next few months in the blog, along with posts on other business strategies such as:

  • Getting digital content right
  • Generating revenue streams
  • Introducing paywalls that readers will use
  • Strategies for cashflow management.

Whether you are a publisher or an editor thinking about creating a new title to add to your existing stable or an undergrad or postgraduate student studying magazine journalism  – we have the resources to help.

Consultancy service

In addition Mary also offers a professional consultancy service for publishers and editors on all aspects of magazine publishing – whether you are looking to develop a new title or relaunch an existing publication. For more details go to http://maryhogarth.com