mary-workthemagazineexpert is the brainchild of media specialist Mary Hogarth. Mary is the consultant to call if you are thinking about starting a new magazine, relaunch an existing title or developing strategies to engage their customers/clients/members etc with informative editorial content.

It is also an online resource in conjunction with her latest book, How To Publish A Magazine In This Digital Age, published by Bloomsbury. The site contains a variety of resources including blog posts, media news in the form of RSS feeds and sample content plus a FAQs section.

Whether you are a publisher or an editor thinking about creating a new title to add to your existing stable  – we have the resources to help. For more details see Consultancy.

Which platform?

Online map iconDo you opt for digital with content spread across online and social media platforms? Or should you take a 360 degree approach putting content in print, online and social media platforms plus as a digital product?

The answer depends on your product – and how your audience is likely to consume the content. Each new editorial concept will have its unique requirements depending on those factors. Consumption of content and how to make money from it will be one of the key questions covered in the blog.

Also there will be posts on other business strategies including:

  • Getting digital content right
  • Generating revenue streams
  • Introducing paywalls that readers will use
  • Strategies for cashflow management